Ray Arata is the founder of the Better Man Conference and a co-founder of Gender Leadership Group: Empowered Leadership Through Gender Partnership. Ray’s personal mission involves inspiring corporate male executives to stand up and stand strong when it comes to including and advancing women. Ray brings his passion for working with men to the very relevant topic of enlisting the engagement of men to support gender equality. He has a unique and much needed experiential point of view that supports organizations in meeting men where they are and guiding them on an inclusionary leadership journey where women, the organization, and men all win. Ray has over 10,000 hours of men’s personal leadership work under his belt, leads transformational workshops, men’s groups, and coaches men at management and executive levels. In addition to his coaching and consulting practice, Ray is the author of the recently released book, Wake Up Man Up Step Up: Transforming Your Wake Up Call to Emotional Health and Happiness.